Using customized matchboxes or matchbooks to light up your brand can be a creative and effective marketing strategy. These small, inexpensive items can make a memorable impression and help your brand stand out. Here’s how you can leverage them to boost your brand visibility:

1. Brand Identity Design

• Logo & Branding: Make sure your logo and brand colors are prominently featured on the matchboxes or matchbooks. This ensures your brand is instantly recognizable.
• Catchy Slogan or Message: Include a short, memorable slogan or tagline that reflects your brand’s personality.
• High-Quality Design: Invest in a professional design for a polished look. It should be simple, eye-catching, and align with your brand values. Avoid clutter, as minimalistic designs tend to stand out more.

2. Choose the Right Type of Matchbox/Matchbook

• Matchbooks: They are classic, portable, and easy to distribute. Choose from pocket-sized matchbooks or larger formats for a more premium feel. They are great for venues like restaurants, bars, or hotels.
• Matchboxes: A more durable and modern option. Custom matchboxes can be printed on all sides and offer more space for creative design. They are also easy to carry around and can be a conversation starter.
• Eco-Friendly Options: Opt for eco-friendly or sustainable matchboxes to align with environmentally-conscious branding. This could appeal to a broader audience and reflect your brand’s commitment to sustainability.
• Special Features: Consider adding unique features, like custom matches with colored tips, embossed logos, or even scented matches for added novelty.

3. Distribute at Strategic Locations

• Events: Hand them out at trade shows, conferences, or launch events. Matchbooks are small and lightweight, making them easy to give away to attendees. This can help generate buzz and increase brand recognition.
• Point of Sale: Place them in your store, restaurant, or office for customers to take. The matchbooks can serve as an additional freebie or a reminder of your business.
• Collaborations: Partner with other businesses, such as bars, hotels, cafes, or spas, and provide your customized matchbooks to be handed out. This cross-promotion can help expand your audience reach.
• Direct Mail: Send them to customers or prospects as part of a direct mail campaign. Including a branded matchbook with a coupon or special offer can increase engagement.
• Business Cards: Use them as your business card and pass them out whenever you run into potential customers — at the grocery store, in the mall, at a restaurant, or at social events.

4. Use Them as Part of a Larger Marketing Campaign

• Social Media Tie-In: Use the matchbooks as part of a larger digital campaign. Encourage customers to post a picture of the matchbook with a hashtag related to your brand. This can create buzz and increase online engagement.
• Loyalty Programs: Integrate your matchbooks into a loyalty program where customers get a branded matchbook after making a purchase or visiting your business multiple times. This could create a sense of exclusivity and value.
• Promotions or Offers: Include limited-time offers or discounts on the matchbooks themselves. For example, a QR code on the inside could lead to a special offer when scanned.

5. Use Creative Packaging

• Create a unique packaging experience for your matchbooks or
  

  Matchboxes in Bowl

  matchboxes. For instance, instead of handing them out individually, consider placing them inside custom gift boxes or bags with other promotional materials. This adds an element of surprise and enhances the perceived value.

6. Track Results and Feedback

• Keep track of how often your matchboxes or matchbooks are used or shared. This can help you gauge customer engagement and determine how well they are working as a marketing tool.
• Gather feedback from customers on whether the matchboxes are memorable, which aspects of the design they like, and whether it prompts them to take action (e.g., visiting your store, or scanning a QR code).

7. Budget and Volume

• Since matchbooks (from $0.07/each) and matchboxes (from $0.15/each) are relatively inexpensive, you can order them in bulk to maximize cost-efficiency. Ensure your purchase aligns with your marketing goals, considering how many units you need based on your target audience and distribution plan.
• Matchbooks and matchboxes are used over and over depending on how many strikes are in each container.  Every time they are picked up, your message is received.  Every light is a valuable commercial for your product or service.

By incorporating customized matchboxes or matchbooks into your marketing strategy, you are promoting your brand, and creating a tangible, memorable item that can leave a lasting impression on customers that can really light up your brand and take your promotions to a new level.

 

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If you have questions about our products, please contact us or call 800-485-4461 for assistance. Our Canadian friends can call 954-541-6352.  Head over to the custom matchboxes section to see all of our box matches.