Promotional products are already a powerful way to get your brand into people’s hands—but branding with your QR code will take you to the next level. A well-placed QR code turns a simple giveaway into an interactive marketing tool that connects your audience directly to your digital world.

Whether it’s printed on a reusable matchbook, matchbox, lighter, or coaster, a QR

code creates a seamless bridge between your physical product and your online presence. With just a quick scan, customers can:

• View your menu instantly, making it easy for restaurants, cafés, and bars to share daily specials.

• Redeem a special offer, giving you a direct way to reward loyalty or drive repeat business.

• Visit your e-commerce store without typing in a long URL, turning impulse interest into immediate sales.

The best part? QR codes are customizable to your brand’s look, easy to track for analytics, and can be updated with new links without changing the physical product. That means one promotional product can evolve with your marketing strategy, offering long-term value.

Adding a QR code is simple, cost-effective, and makes your branded merchandise work harder for you. This turns everyday items into powerful tools for engagement.

Do you know how to create a QR code? It isn’t something that requires a lot of time; it’s really easy and free.  Many sites allow you to create a code, but this one offers a wide range of options. You can set up a menu (PDF file), link to any social media account, display your logo, create a playlist, or share your contact information. Try qr.io.

For more information, call us at 800-485-4661 (in Canada, use 954-541-6352) or email hello@promotionalmatches.com.