Marketing Your Dispensary with Matches
Marketing Your Dispensary with Matches
Marketing your dispensary with matches is crucial to sales and matchbooks and matchboxes are the perfect marketing tool. Many dispensary owners, however, find marketing cannabis to be challenging. As a result, most dispensaries struggle to market their brand effectively. Fortunately, a wide variety of marketing materials exist including using branded matchbooks and matchboxes.
Today, more than 33 states allow legal cannabis use. Some states only allow medical cannabis while
Put your dispensary name on our domino candle specialty matchbox.
others boast full recreational use. So, marketing efforts are more important now than ever. Here are some easy ways to market your cannabis dispensary with matchbooks and matchboxes.
Match Use
A cannabis dispensary has many opportunities to be innovative, but that doesn’t mean it has to be complex. Matches have existed for decades. However, cannabis users often do not take advantage of their simplicity. Most cannabis users smoke herb with a lighter. Little do they know that research is indicating that the lighter fluid interferes with the taste of the bud.
Offer a matchbook as an alternative to lighters. Tell your customers they’re just as effective when lighting cannabis, but don’t come with a bad or degraded taste. Matchbooks are also inexpensive, recyclable, and easy to store. A matchbook comprising 20-30 matchsticks offers users many lights.
Since matches are most useful when lighting joints or blunts, this marketing effort is beneficial when promoting your pre-rolled joints, papers, or blunt wraps. For convenience and quality, your customers will become interested in using matches when smoking cannabis.
Your dispensary logo will look elegant on this lipstick candle matchbox.
Use Designs for Your Niche
Nowadays, niche design is more acceptable than ever to market cannabis products publicly. If you decide to sell matchbooks branded for your dispensary, use images and designs that identify with the interests of your market. Images, such as a cannabis leaf, help identify your brand to consumers. You can even be subtle by using a branded design in shades of green.
Dispensary Match Branding
While recreational and casual cannabis use is becoming more accepted, dispensary marketing is still a professional service. If you want to avoid general branding or low-key designs, make your matchbook personal to your company — but also make it recognizable as your company. Use similar colors and design features so users will recognize your brand.
Utilize your company logo, image, trademark, or designs. Print them on your matchbook. It’s likely your consumers will use the matchbook while with friends. This marketing strategy helps to boost your dispensary even further. When using a company matchbook, your customers will receive quality matches in a convenient branding message. This strategy will give your company positive marketing benefits.
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These wide 30-strike matchbook covers leave room for your dispensary’s name, address, and website.
Dispensary owners understand their marketing efforts can make or break their business. Fortunately, cannabis use is increasing in popularity and societal acceptance, which can make it easier to market.
A dispensary’s goal is to market to all user preferences and identify its niche market. Since many
cannabis users are refraining from using lighters because of interference with the natural taste of cannabis, matches are a perfect alternative and offer a great opportunity to market your dispensary.
If you’re considering promoting your dispensary with matchbooks, check out our dispensary products and contact us today!
