Custom coasters offer a range of benefits that you may not have considered. Anywhere you have a piece of material that can be printed on, you have an opportunity for marketing, so don’t let this opportunity go to waste.
If you run a bar or restaurant there are a number of reasons why you may want to try out custom paper coasters. The added touch of customized coasters can help to lift the ambiance of your establishment. By choosing to make use of coasters that are unique to your place of business it shows that you take pride in what you do and that you consider every detail. If you take this much care over details as small as coasters then your customers can feel secure in the knowledge that you will be just as precise in creating the product you will be serving them. It may seem like a small detail, but it is in the small details that we reveal ourselves.
Build your Brand Identity
You can use this touch to build your brand identity. The more your customers see your branding the more put together your company will appear, and the more it will lodge in your customers’ minds. When it comes to branding, the repetition of your identity is key, so what better than reinforcing your brand with every sip of your customers’ drinks?
With fully customizable coasters you could use them as advertising space for upcoming events, or you could even use them to let customers know about your specials. Having something eye-catching and quirky, like unique and engaging coasters could be the small touch that really gets people talking about your business. You could even use them as a way to encourage customers to return on a regular basis, if you had seasonal or holiday-themed coasters, that were well-designed, you could find that there were those customers who came more often, simply for the chance to see your latest design. If you need a way to get your customers more engaged with your brand, you could invite them to create designs of their own for your coasters.
Promote your Product
For breweries and wineries, customizable coasters are a fantastic idea to help you promote your product. You could provide them to any establishments that stock your beverages as a courtesy. If they use them it will help to boost their sales of your product, leading to more sales for you, and who doesn’t like a freebie?
These customizable coasters are ideal for use at trade shows and festivals. When you provide samples or make sales you can also provide a customized coaster. When your customers walk away at the end of the night and empty their pockets they will likely find your coaster and it will reinforce the memory of your product.
Your Personal Touch
The possibilities that are available for the use of these fantastic, and versatile pieces of paper are only limited by your imagination. Coasters can be so much more than just a means to protect furniture from drink spillages, they are a blank canvas just waiting for you to add your personal touch.