Now that you know how rewards programs work, let’s look at the value-based customer loyalty program and ideas on how you can adapt it for your e-commerce or brick-and-mortar store.

The idea behind a value-based loyalty program is to connect with customers on a deeper level. It involves donating a percentage of purchases to charity or welfare programs. You can offer multiple options for different

charities to choose from or have one that genuinely aligns with your customers’ values.

This program doesn’t actually reward customers, but it holds a special place for them, as the rewards are used to benefit society. Brands often create a hybrid loyalty program using this model. For instance, let members donate points to charities or civic groups or even their friends. Rewards can also include giving specific customers early access to sales or discounts on best sellers, like our Full-Color Little Box Matchbox.

Of course, you will need to set up rules, for example, for each point level, you can donate a specific amount of money or specific point value to an organization. A customer with more points can donate more.

Not sure where to start? Ask customers what they want from a rewards program. You can easily run a survey or poll with your customer base to find out. Then create a rewards program accordingly.

Read about the four basic types of customer loyalty programs.

1. Points-based Loyalty Program – Published 03/10/2023
2. Tiered Loyalty Program – Published 03/17/2023
3. Paid Loyalty Program – Published 03/24/2023
4. Value-based Loyalty Program – Published 03/31/2023

Have you read about all of them?